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Newsletters
Newsletters
Please click on one of the newsletters below to view it's information:
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NEW PRODUCTS
DLF2 - DEEP LEATHER FILL 2 - This compound is similar to DEEP LEATHER FILL but is more flexible, feathers better but does not fill as well. Use DLF to fill damage area first, then spread DLF2 in thin layers only, to feather over the edges. This process gives added flexibility for that long lasting repair.
CM-300 - CARPET PROTECTOR- One of our customers has asked for a 21" x 300' with 24" perforations. Available in regular and extra stong adhesive. If there are any products you would like us to stock for you, please do not hesitate to ask.
SPATULA - New 7" sturdy metal utensil with a thin tip for small applications.
VELOUR BRUSH -Used for spreading, applying and brushing off excess velour flock.
MT-8/16/32 CONE CANS - Easy to pour with less spillage. We also will be using these as our containers for our products.
SEM FLATTENER 13038 - New Color Coat flatting additive to reduce the sheen. 
VELOUR FLOCK FOR CARPETS - You can order extra long Velour Flock to use when repairing holes in carpets. We have white, black, grey, taupe, yellow, red, burgundy. It cost a little more but sure does a better job than the shorter flock.
LEATHER DRY FILL - Use for rips, holes and worn areas where the fibers are showing.
Apply leather adhesive first and let dry. Then apply a thin layer of the LA, dust and mix in the LDF and let dry . Repeat until rip is level. Sand lightly as needed and finish with one of our fillers or topcoat compounds.
WATERBASE AEROSOLS - We have been working on a new button to help prevent clogging. It is available now and will be used for all new product. We also have been experimenting with a BLOW OUT BUTTON to clean clogged cans. It is being tested now and should be ready later this month.
OCTOBER SPECIALS
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Product
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List
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Special
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Bond Kicker 2oz
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$4.75
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$2.50
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Odor Foggers 5oz
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$7.95
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$4.95
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Power Gel 1oz
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$7.10
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$3.75
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Bond CA 1oz
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$6.35
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$3.25
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Flex Bond 1oz
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$8.25
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$4.25
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Bond Release 1oz
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$4.60
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$2.50
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Bond A Gap 1oz
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$8.25
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$4.25
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Leather Fill 2oz
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$9.75
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$5.25
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Deep Leather Fill 2oz
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$9.75
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$5.25
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Leather Adhesive 2oz
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$9.10
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$4.95
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Final Weld 4oz
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$16.25
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$8.75
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Vinyl Compound 4oz
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$14.10
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$7.50
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Aero Velour Adhesive
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$9.75
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$4.95
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Velour Flock 4oz
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$6.45
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$3.25
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WHEEL REFINISHING STARTER KIT
Add to existing business now for only $1250.00
HOLIDAY HOURS
Thanksgiving: Closed 11/24-25th
Christmas 12/23-26
New Years 12/30-1/2
Published by:
Superior Restoration Products, Inc.
1767 Tribute Road Suite #B
Sacramento CA 95815
Editor: John Davidson
800 760-9130 West Coast
916 648-6550 916 920-5973 Fax
800 760-0564 East Coast
954 747-6900 954 747-6902 Fax
www.superiorrestoration.com
superior@superiorrestoration.com
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The Superior Times
Vol. 11 No. 1 2005
Our new color matching manual will allow our clients to mix and match colors by Trim Codes. Our formulas list domestic and foreign cars. This system works with our water base and solvent base colors.
Also includes:
- Formulas for SEM aerosols
- English and ESPAÑOL
- Tinging Guide

WHEEL REFINISHING
Superior is now offering lower pricing on its Wheel Supplies. Our prices have been lowered due to our new distributorship. We would like to pass them on to our customers. Call for a new price sheet!
DASHCAP / ARMREST & MOLDINGS SPECIAL
50% off all stocked items
NEWSLETTER SPECIALS
Auto-matched WATER BASE DYE & CARPET DYE aerosols in stock:
List:$15.95 Wholesale: $9.25
SPECIAL PRICE: $7.95
Auto-matched WATER BASE DYE in stock:
Quarts: List: $31.95 Wholesale: $21.75 SPECIAL PRICE: $17.50
Pints: List : $17.95 Wholesale: $14.95
SPECIAL PRICE: $10.95
ASK FOR YOUR NEWSLETTER
954 747-6900 954 747-6902 Fax
superior@superiorrestoration.com
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SEWING NEEDLES
Some or our customers have asked for a larger selection of sewing needles. We now have the following in stock:
(RP) - Straight Curved Round Point
(SQ) - Straight Curved 3 Square Point
(LP) - Curved Leather Point
(S) - S Leather Point
| Part & Description |
List |
Wholesale |
| 15114 (RP) 2 ½" |
$1.95 |
$1.35 |
| 15116 (RP) 3" |
$2.05 |
$1.45 |
| 15120 (RP) 4" |
$2.15 |
$1.55 |
| 15144 (RP) 6" |
$2.25 |
$1.65 |
K-3 (RP) SET (4)
(3"/4"/5"/6")
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$5.50 |
$4.50 |
K-4 (SQ) SET (4)
(3"/4"/5"/6")
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$6.75 |
$5.20 |
K-7 SET (7)
(RP) (2-3") (4"/6")
(LP) (4"/6")
(S)
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$20.95 |
$15.95 |
| 15330 (LP) 4" |
$4.05 |
$3.35 |
| 15334 (LP) 6" |
$4.55 |
$3.85 |
| 11193 (S) |
$4.50 |
$3.25 |
SEWING THREAD
This unbelievably strong nylon thread is great for hand sewing cushions, seams or any hand-stitch repair that you may need. This is the same thread that our trainer Rick Lockwood demonstrated at our seminar. Comes in various colors.
PRICE SURVEY
Please help us update our records for pricing structures for our industry. List enclosed
YOUR HELP IS GREATLY APPRECIATED.
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RED HOT ITEM
CUSTOM FLOOR MATS
Clients are telling us there is a demand from their dealerships for customized carpet mats. Competitors are offering this service now! A rubberized bottom with a soft cloth top that can be screen printed with you dealers logo at you local print shop. Call for details on sales, service and average pricing for you dealerships.
Available by the pairs: Black - Tan - Grey
List: $7.50 Wholesale: $5.50

CARPET MASK SPECIAL
NEW C-600
600' x 24' w/20" perforation
1 roll $175.00
3 or more $135.00
10 or more call for your special pricing
Published by:
Superior Restoration Products, Inc.
1767 Tribute Road Suite #B
Sacramento CA 95815
Editor: John Davidson
800 760-9130 West Coast
916 648-6550 916 920-5973 Fax
800 760-0564 East Coast
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Color Reader
An innovative concept has been developed, offering
a new color matching & formula system. This system is fully
accessible through a standard internet web browser, via cell
phone or computer. A battery operated pocket sized color reader
is used to scan the color. Within seconds the color reader accurately
measures, identifies and displays a series of color reference
numbers. Simply access the web site, input the color reference
numbers and select the amount of color to be made (4 oz - 8
oz - 16 oz - 32 oz). From a stored data base of colors and colorants,
the specialty-designed software calculates a color formula in
seconds. Primary pigments are weighed using a scale with 0.00
oz readings to create the matched color. Add the clear of your
choice, mix, and apply color. The color reader combines the
accuracy of a high-end spectrophotometer with speed and portability.
It is the idea tool for color management and control for a fraction
of the cost of a spectrophotometer. The Internet Formula System
is a truly innovative approach to color quality that can serve
our clients worldwide.
SPANISH WEB SITE
For all of our Spanish-speaking clients, our website can now
be viewed in Spanish. You can go to www.superiorrestoration.es
SPANISH TRAINER
We will have a trainer teaching at our Florida Seminar that
speaks Spanish.
PROLOUR SPECIAL
November pricing only $195.00
NOVEMBER SPECIAL
Pre-matched Water Base Dye in stock 15% off
TECH TIP
We have had many calls with peeling problems on car dashes,
especially new Ford and GM dashes. The being a water-base coating
that tends to bubble and peel. It can happen by itself or when
a solvent cleaner or solvent dye is used.
- First cool down the dash.
- Use Sand Away to clean and feather the edges by wet sanding
with very light grit sandpaper.
- Spray water-base Plastic Coater to seal the area.
- Use Waterbase Spray Grain to texture.
- Spray with your Waterbase color.
NEW CHIP REPAIR VIDEO
Our chip repair training video is now in stock and available.
NEW ASTRO VAN ARMREST
Armrests for the 1997-2003 Chevy GMC Van now in stock.
CLEARANCE SPECIAL
50% off Body Side Moldings
50% off Carpet Dye Aerosols
SACRAMENTO SEMINAR
We would like to thank everyone who attended our seminar, It
is always nice to meet our clients and help them update and
learn new techniques. If anyone would like to show one of their
unique or special repair techniques at one of our seminars,
please let us know. Special thanks to our trainers who always
give a great effort.
HOLIDAY HOURS
Closed for Thanksgiving 11/25-28
Closed for Christmas 12/24-12/27
Closed for New Years 12/31-1/3
2 oz VELOUR FLOCK
CARRYING KITS
VLRK-2 90 Colors - $195.00
VLRK-3 45 Colors - $175.00
You have your choice of either type of carrying case.
We are also almost finished with our carrying kits for complete
velour/leather/vinyl/dash/and color matching systems. Call for
details.
 
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"Under The Sun"
On a gorgeous southern Florida Day, customers
traveled from all over the country to enjoy and learn a few
repair techniques . We would like to thank all of our customers
who came out to be a part of our Florida Seminar. The seminar
was quite successful according to your responses. It is always
nice to combine pleasure with learning. The Bright Lights Resurfacing
and Painted Plastic Trim demonstration was one of the highlights.
We would also like to thank all of our trainers who take time
out of their own schedule to help other repair technicians to
improve on their repair methods. Dan & Susan Yunker, Rick
Lockwood, Dan Divitt and Stacy Kropp.
NEW PRODUCTS
- Water Base Color Swatches: You can purchase
colors swatches by models with actual pieces of material
that show a more realistic color sample then our color charts.
HG3002LCD:
This new Hot Air Gun is electronically controlled to give
precise temperature control. It can be used for welding
plastics with a temperature range up to 1100 degrees. The
kit also includes a carrying case, various control nozzles
and plastic welding rods.
- Leather Subpatch Adhesive: Use to reattach
leather to itself and subpatch when holes or cuts go all
the way through the material. Also can be use to reattach
a “flap” that has been cut but is still attached. Apply
a small amount to the area you are working on. Apply pressure
to the working area and the product will cure almost immediately.
Is will not adhere to the top of leather. Easy to remove
excess if oozing occurs on leather. Can also be used as
a subpatch adhesive on cloth materials such as seats, carpeting
and clothing. Be careful to use only small amounts on these
materials as oozing may occur and can cause permanent damage.
Once the adhesive is cured it is almost impossible to remove
the adhesive from these materials.
- 1040-T Flexible Spot Putty: Fills pinholes
and feathers in compounds on flexible parts. Spread a thin
layer, let dry and lightly sand.
- Carpet Dressing: Used for enhancing
and bringing the life back to the carpets
GLASS SCRATCH REMOVAL KITS
FLAT GLASS OR CURVED GLASS - $295.00
Startup Kit : Removes scratches in glass and polycarbonate.
Kit includes: 
- 20 assorted abrasive discs
- 4 medium disc pads
- 8 oz glass polishing compound
- Spray bottle for water
- 1/4" shank adapter
- Apron and Full Instructions
- Use your own hand held drill
NEW WHEEL REFINISHING COLOR
For anyone who is doing our Wheel Refinishing
we have a new Chrome Shadow Color for BMW. It comes in a liter
only. Cost $175.00
RETURN POLICY
All returns must be accompanied by a return
authorization number (account # and invoice #). A copy of your
invoice will help expedite your credit. All products have a
60 day guarantee unless otherwise stated and must be returned
within 60 days for any credit. There will be a 15% restocking
charge on returned products that are not defective. There will
be no restocking charge on products sent incorrectly or defective.
There are NO CASH refunds on non-defective products, we will
credit your account for your next purchase. Non-defective products
must be in original condition when returning for credit. Products
that are abused will not be credited.
NEW SEM COLORS
- 15753 LIGHT OAK
- 15773 REGAL BLUE
- 15763 STORM GREY
- 1578 DARK OAK
NEW GM CONSOLE COLOR
We have matched the GM console cover and plastic
trim. The are two colors, medium graphite metallic (PC1602)
and light graphite metallic (PC1601). We have used a special
plastic coat base for excellent adhesion.
NEW BRIGHT LIGHTS PRODUCTS
- Sand-E-Z: Used with oxidation remover
while sanding to aid in removing scratches and or pits.
Waterbase Pre-treatment: Used for convertible top windows
and painted plastic trim panels to restore the original
finish.
- Deep Fill Restorer: Used to fill in
scratch marks and chips that can be slightly noticeable
after sanding.
NEW WATER BASE CLEAR VELOUR ADHESIVE
I was amazed after being shown the strength
of this new clear velour adhesive at our Florida Seminar. We
have been trying for years to develop a velour adhesive that
would hold up permanently. After cleaning the velour with Silicone
Wash and drying, we sprayed the adhesive and applied flock with
our Electrostatic Gun After drying with a hair drier I could
not scape the velour off with my fingernails. This product will
replace our old adhesive and at no extra cost.
NEW AEROSOL SPRAY ADHESIVE
We are packaging our own tac adhesive used
for the carpet mask and other tac applications. This is a stronger
adhesive than the 3M we have been using. Also less expensive!
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Vol. 9 No. 3 Newsletter
New Products | Tech
Tips | Holiday Hours | Clearance
Specials
NEW PRODUCTS
- HIGH TAC PRIMER: A soft flexible water base clear tacky
primer used to adhere your color on difficult Leather caused
from body oils (steering wheels, furniture).
- VELOUR SPRAY ADHESIVE: This liquid is more durable, translucent,
sprays clear, dries faster and is stronger than any we have
offered yet. Use a hair dryer for the ultimate strength.
- LEATHER CLEANER/CONDITIONER: A leather cleaner and conditioner
for coated/finished leather. The neutral PH cleaner lifts
away dirt, stains and body oils from the leather surface while
the conditioner replenishes the natural oils for a supple
feeling leather. Blends in to hide very minor surface scratches,
cracks and scuffs. Use regularly to keep dirt and body oils
from building up. Does not leave an oily, tacky or gloss film
on the leather.
WATER BASED - SOLVENT/SILICONE/ AND WAX FREE
- CREAM LEATHER CONDITIONER: A deep penetrating leather conditioner
for coated/finished leathers. Preserves the leathers original
chemistry while it strengthens, beautifies and replenishes
the natural oils lost from ageing and wear. Helps keep leather
soft and pliable, resistant to cracking and scuffing. The
unique lubricating blend of the finest oils, penetrates deeply
to coat each fiber and neutralizes the leathers natural affinity
towards acidity, the start of fiber break down. Does not leave
a oily, tacky or gloss film on the leather. NEUTRAL PH - WAX
& SILICONE FREE
- SUPERIOR TEX: A solvent fast drying aerosol texture. Excellent
for dashes, plastics, vinyl tops, consoles etc.
- Z7 now available in QUARTS
- NEW SEM BUMPER COLOR AEROSOL - 39583 Light Charcoal
- NON-COATED LEATHER
(No topcoat - example: New Buck-Suade-to find out if the leather
is non-coated drop a dab of water and see if it absorbs-coated
leather will not absorb-furniture and clothing most likely
to be non-coated). We now have Aniline Dye for non-coated
leather.
- WATER PROOFING ANILINE PROTECTOR - A water based waterproofing
and stain resistant protection spray for any uncoated/unfinished
leather. Repels water based, oiled based, alcohol based spills
and virtually all stains. Retards soiling and allows for easier
removal of the soiling when leather becomes dirty. Restores
repellency in leathers that have lost theirs over time. Creates
a moisture barrier using a microscopic net of flexible polymers
that allows leather pores to breathe. Will not change the
look, feel, color of texture of the leather.
SOLVENT - SILICONE AND WAX FREE
- DEEP LEATHER FILL
This new product is the more flexible, smoother quicker drying
than the original compound. We have tested this product over
and over and it works Superior!
TECH TIPS
Do leather repair without sanding compounds!!!
- Clean with Z7 Leather Cleaner using a nylon brush. Two
applications work the best.
- Clean with Silicone Wash
- When cracks are present wet sand with 220 using Sand Away.
Make sure you keep the area wet and you will get a slurry
area that will make the cracks almost disappear. The cracks
are caused by the stressed finish in the leather. Wipe with
Sand Away and let dry.
- Using a plastic spreader put a very smooth coat of Deep
Leather Fill if needed. Allow to dry, use a hair dyer if needed.
This will fill in any damage that is left after using Sand
Away. Repeat if necessary.
- Using a Bounty Paper Towel wipe Leather Fill wiping very
fast back and forth across the repaired area. The Leather
Fill will dry almost immediately so be very quick. This will
fill any minor imperfections and smooth over and edges that
may be left from the first step. There will be times when
this step is not needed if there are no imperfections left
after the Deep Leather Fill.
- Use the same process as step 4 only with Leather Cream
Fill and this will leave a soft leather feel finish to your
repair.
With this process you should not have to sand any compounds
and have a smooth perfect repair.
Remember to use Water Base Flatner in your Water Base Dye to
make the repair area less obvious. If your leather has a grain
to it use Water Base Spray Grain or Leather Clone before coloring
to get the texture you desire.
Note: When using the Leather Heat Compound for holes
or punctures, after cleaning and curing start from step 4 and
you can finish the repair the with the same results. One thing
you should do after curing the Leather Heat Compound is rub
or spray a light coat of a solvent base product (guide coat
of solvent dye or Leather Clone) . This will help the Deep Leather
Fill stick to the non-pourous product.
HOLIDAY HOURS
Closed November 27-28 Thanksgiving
Closed December 25th and 26th
Closed December 31st and January 1st
CLEARANCE SPECIALS
WATER BASE AEROSOLS ON SPECIAL
The below aerosols are 50% off
- 1509 Light Buckskin
- 1535 Light Titanium
- 1510 Super White
- 1512 Santa Fe
- 1500 Phantom White
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